Category: Management Insights

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Just Say NO! When Your Client is Wrong

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Public relations is a client-service driven industry.  However, the savviest PR pros know how and when to say no.  The ability to provide counter counsel is equally as important as following client directions and initiatives.  Here’s how to best approach your client, when you are confident their strategic direction is wrong. Arm yourself with knowledge.  Take the extra time to really understand your client, their business and communication objectives and the target audiences.   It seems simple, but public relations professionals often move quickly to tactical implementation.   The best firms act as counselors who challenge clients by delivering strategic business recommendations … Continue reading Just Say NO! When Your Client is Wrong

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New Year’s Resolutions for PR Professionals

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New Year’s Resolutions for PR Professionals With 2013 well underway, I’ve been reflecting on ways to be a smarter, happier and more productive professional. Here are my suggestions for professional resolutions: Take risks and challenge authority. The most successful relationships are built on mutual respect. Instead of saying “yes,” when given an assignment, carefully consider business implications. Don’t be afraid to offer ideas and solutions that may seem against the norm. Your ability to take initiative, generate new ideas and deliver thoughtful counsel will earn you respect and grow your role beyond that of a tactician and into a true … Continue reading New Year’s Resolutions for PR Professionals

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Deserve a raise? Here’s how to ask and receive more money

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Year end reviews and assessments are coming….are you ready?  Whether your firm had a great year or bosses are citing a poor economy as a reason for pay freezes, if you truly provide value to the business, you have a strong argument to receive a raise.  These tips will help you secure a raise and promotion, if you truly deserve it. Define a clear career road map from day one.  When you are hired, understand the performance review cycle.  If aren’t pleased with your starting salary, request a six month evaluation and salary review based on your performance.  If you haven’t set up … Continue reading Deserve a raise? Here’s how to ask and receive more money

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Five Ways to Quit Your Job

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Five Ways to Quit Your Job  – Also now on PR Daily: http://prdaily.com/Main/Articles/12765.aspx One of the few things more nerve-inducing than job hunting, is quitting.   Whether leaving due to a fabulous offer elsewhere, or because you can’t stand your boss, it is wise to maintain a high level of professionalism.  While you might wish to tell your current employer everything you hated about your job and your colleagues, the business environment suggests you take caution.  Your old boss might become a new client, your client might become your boss.  Industry professionals talk, and you don’t want your reputation soiled because … Continue reading Five Ways to Quit Your Job

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Some of the BEST Social Media Tips

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Thanks Ragan and PR Daily for compiling these easy to follow tips to improve social media efforts. http://www.prdaily.com/Main/Articles/12669.aspx Ragan.com parsed the text to find the 10 that can really help communicators step up their social media game. 1. Retweet your competition. As much as it may pain you to trumpet information from any other brands or publishers, aggregation is just as much a part of social media as creating original content. “If you’re sharing the best news from everywhere, people will follow you for everything they need to know,” the cheat sheet states. 2. Use hashtags. Whether it’s on Twitter, … Continue reading Some of the BEST Social Media Tips

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Ten Tips to Be Taken Seriously As a Young Professional

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http://www.prdaily.com/Main/Articles/12524.aspx   A version of this article now appears on PR Daily.  Enjoy! I frequently receive calls from young public relations executives about their frustration with clients and colleagues who treat them as a kid sister, daughter or possible date rather than an associate who is responsible for moving forward major account initiatives.  Highly-capable young professionals are often given tremendous responsibility to help agencies achieve client objectives in this lightning fast paced industry.     Managing the pressure and high demands of associates and clients can sometimes be overwhelming for even the most seasoned professional.  For a young professional, these pressures are often paired … Continue reading Ten Tips to Be Taken Seriously As a Young Professional

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Show me the money! How to get the raise you deserve

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See my article also on PR Daily: http://www.prdaily.com/Main/Articles/13936.aspx You’ve just reached a stride in your career where you feel confident enough to ask for a raise.   However, just asking isn’t enough, especially in a tough economy.  These tips will help you secure a raise and promotion, if you truly deserve it. Define a clear career road map from day one.  When you are hired, understand the performance review cycle.  If aren’t pleased with your starting salary, request a six month evaluation and salary review based on your performance.  If you haven’t set up this timeline from your start date, it … Continue reading Show me the money! How to get the raise you deserve

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10 Simple Ways to Be a Great Boss

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10 Simple Ways to be a Great Boss Everyone can relate to having a horrible boss.  There are countless war-stories from beleaguered employees about bad bosses.  Adopt these 10 well-tested management principles to be successful leader, not a horrible boss. 1. There is a distinct difference between being a boss and being a leader. A boss tells people what to do. A leader inspires, motivates, instills trust and builds loyalty. By focusing on leadership, staff will learn from you and want to contribute to your success, the clients’ and their own. 2. Encourage participation by involving staff in conference calls, new … Continue reading 10 Simple Ways to Be a Great Boss

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How to handle PR stress and have a happier life!

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View  my article also on PR Daily http://www.prdaily.com/Main/Articles/11955.aspx  I’ve tested all of these stress-busting tips in my professional career…they work! Public relations is a fast-paced, deadline-oriented industry. The rigors of balancing multiple projects for several clients and colleagues can be overwhelming, especially early in your career. I shed a few tears and was stressed, scared, and overwhelmed from time to time in the early days of my agency and corporate career. However, I did learn a few lessons and created some techniques that helped make me a more focused, poised, and subsequently more productive and happy professional. Here are a few … Continue reading How to handle PR stress and have a happier life!