|I. Basic Information|
|TRISTAR PRODUCTS, INC.||Division/Department: Marketing|
|Communication / PR / Marketing Intern||Location: Fairfield, NJ|
|Manager’s Name: Norah Alberto NorahA@tristarproductsinc.com||Director of Global Communications|
|Provides support to the Global Communications department by initiating, structuring, and executing PR and marketing functions and social media programs. Demonstrate the ability to organize and prioritize daily PR/Marketing activities and projects. Ability to conduct research, analyzes, and present project plans for social networking launches. Utilize strong critical thinking abilities and attention to detail.|
|ACTIVITY||Percentage of Time|
|1. Initiate, structure and execute social media programs (contests, organic acquisition ideas, suggestions on new ways to get new users across our different platforms organically)||35%|
|2. Conduct & present competitive brand social review (Fusion Life Brands, Genie, Perfecter)||15%|
|3. Track and log comments across our sites and retailers and make recommendations.||15%|
|4. Support and develop social media content across our different brands.||20%|
|5. Support PR functions||15%|
|· Successfully structure and execute implementation of social media programs.
· Perform market research and analysis, identifying actionable solutions to improve Tristar’s social media programs and product reviews.
· Successfully assist with development and management of PR launch strategies.
|Skills, Knowledge, Abilities|
· Proficient with Microsoft Office, familiarity with social media tools and websites
· Understanding of Marketing, Public Relations, and Strategy interdependencies and functions
· Detail-oriented, Effective oral and written communication
· Flexible, ability to multi-task, ability to work independently
· Interest in fashion, healthy living and beauty a plus.
|About the Company|
|Tristar Products Inc. is a global company specializing in the creation and branding of direct response products while overseeing all aspects of development from production to distribution. Some products include The Genie Bra Brand, Fusion Juicer, Jack Lalanne Power Juicer, Perfecter Fusion Styler and many others.|