HIRING! Digital and Social Media Coordinator NJ

The Digital Communications & Social Media Coordinator for Hudson Group is a key departmental position for a specialist with 2-3 years of social media & web communications experience. The appropriate candidate, reporting into the Director of Corporate Communications, will help build Hudson Group’s brand identity as the largest travel retailer in the U.S.  and its position as the Traveler’s Best Friend.

The Digital Communications & Social Media Coordinator, reporting into the Director, Corporate Communications, will help shape, project and protect the Hudson Group’s corporate brand, business, and reputation. The candidate will need to possess a clear understanding of social media community management, serving as the external voice of all Hudson Group brands to consumers, influencers and advocates. This role will act as a key conduit to drive Hudson Group’s digital & social & strategy while increasing earned media value, working cross-functionally to garner successful results and produce positive brand experiences.

The candidate will have the opportunity to develop a company social media and digital strategy from the ground up and take complete ownership of content management and results.

This position requires a

Qualifications and core competencies:

The successful candidate will:

  • Be a highly motivated and energetic team player with a pro-active attitude
  • Be a creative and highly-motivated individual with a passion for travel.
  • Be a creative thinker and self-starter who takes initiative in executing big ideas
  • Possess exceptional communication and organizational skills
  • Early adopter of social media platforms

Essential Social Media Functions:

  • Develop a winning social media strategy for Hudson Group using industry best practices, fully managing social media content creation, production, calendaring, posting, interacting, and monitoring
  • Initiate, engage, and drive the voice of the brand across different platforms to increase awareness, customer acquisition, engagement, education, and brand loyalty
  • Source, write and produce on-brand content and imagery with support from Creative team, ensuring that content creation is based on social media analytics
  • Act as Hudson Group’s social media reporter, learning about upcoming, social media-worthy product launches, ads, media partnerships, news, events, etc., both in-house and externally to incorporate into calendar
  • Strategize and develop social campaigns that create excitement and growth of the brand across social channels
  • Maintain up to date, cutting edge resources on all new and developing social media strategies and tools
  • Measure and analyze metrics across our social media efforts
  • Cultivate smart, strategic partnerships with vendors and influencers
  • Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met
  • Social profile optimization: branding aesthetics, consistent business details & optimizing content with impact keywords
  • Monitor feedback and respond to reviews on sites such as Google+, Yelp, Facebook, Twitter, LinkedIn, Glassdoor

Essential Digital Functions:

 

Website Management:

  • Maintain and update Hudson Group’s external website on an ongoing basis
  • Assist with editorial content, including the creation and maintenance of bi-weekly spotlight column and monthly digital newsletter
  • Develop unique ideas to drive traffic

Email:

  • Develop and deploy e-mail campaigns and e-blasts promoting brand awareness, stores & events
  • Manage, monitor and update email lists and databases
  • Knowledge of Mail Chimp for event RSVP management and e-blasts

Web Marketing:

  • Knowledge of SEO and web advertising
RequirementsEducation/Experience:

  • BA/BS in communications-related field, with 2-3 years of experience in social media community management
  • Proven history of success working in fast-paced retail environment within a similar role
  • Past experience in social media community and content management e.g., managing community outreach, leading brand efforts with a focus on consumers, influencers and advocates
  • Have a strong ability to interpret and translate company strategies , brand equity, and trends into social media and web content
  • Understand how to create social media-friendly (non-corporate) voice in social media to build authentic, relevant, interactive consumer conversations and relationships

Apply Here

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