New York, New York (NY)
WORK WITH US
The Nature Conservancy is the leading conservation organization working to make a positive impact around the world in more than 35 countries, all 50 United States, and your backyard. Founded in 1951, the mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Visit http://www.nature.org/aboutus to learn more.
The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.
As part of an overall strategy to heighten the visibility of The Nature Conservancy in New York and tell stories to save the planet, this role calls for a media relations superstar with a strong understanding of media outlets in New York City, journalists, news channels of all mediums, and of the importance of cultivating relationships with both internal and external clients to execute media strategy. S/he will collaborate with Conservancy colleagues and external partners to increase media coverage and maximize marketing, media and promotional opportunities for the Conservancy.
The Media Relations Coordinator in New York will work with the Associate Director of Media Relations in a variety of ways, including generating compelling story ideas about The Nature Conservancy’s work; securing media placements and creating/distributing press releases and pitch letters to targeted outlets. This position also provides writing, content development and talking point/spokesperson training support to both the New York Executive Director and the Associate Director of Media Relations. This role will also include engaging in proactive discussions with Conservancy scientists and staff, monitoring key media outlets daily, regularly collecting media imprint metrics and generating reports, and developing strong relationships with journalists and producers through networking.
Additionally, the Media Relations Coordinator will dedicate 30 percent of his/her time to providing writing, editing, messaging and presentation support in support of the priorities of the NY Marketing Team and the NY Executive Director’s visibility and internal communications priorities.
With these responsibilities, s/he should have interest in and enthusiasm for engaging members of the media. S/he will have an aptitude for juggling multiple projects and an inclination toward working both as part of a team and proactively. It is also essential that the Media Relations Coordinator has excellent organizational and writing skills, as a key function of the position will be drafting written materials for placement in local and national outlets, developing print, radio and television content for the, generating media lists, and assisting producing short news scripts and audio/visual supports. S/he will have creative and fresh ideas about conservation stories and priorities, and a passion for seeing these ideas through to production.
RESPONSIBILITIES AND SCOPE
- Work with the Associate Director of Media Relations to develop and execute strategic media plans, which will include drafting media lists, press releases and pitches.
- Manage existing media relationships and generate/cultivate new ones.
- Work with New York State and City communications staff, scientists, program leads, government relations and leadership to constantly generate story ideas with media potential and needed gaps/areas of support.
- Assist in developing/drafting materials/scripts/talking points and visuals for regular news segments.
- Field urgent media inquiries.
- Generate regular, bi-weekly media tracking reports on all pitch/press release efforts.
- Monitor local New York City News conservation topics/news and use media databases to generate media lists for press releases, blogs, community forums and calendars.
- Assist with research on national or local outlets/reporters/influential bloggers or others in the social media sphere.
- Use social media, including Twitter and blogs, to develop relationships with media outlets/journalists and promote media hits.
- Provide writing, editing and presentation support to the NY Marketing Team and to the NY Executive Director.
- Bachelor’s degree in journalism, communications, public relations or related field and minimum 3 years related work experience or an equivalent combination.
- Experience writing, editing, and proofreading.
- Experience working with journalists and cultivating relationships across all media channels; print, digital and broadcast, particularly with a New York City focus.
- Experience in client and project management and organization.
- Experience with all MS Office suite functions.
- Experience developing and managing media and social media plans/strategies.
- Bachelor’s degree in Journalism, Communications, Public Relations, or equivalent experience
- Three years minimum experience with proven ability to secure strong media placements
- Demonstrated experience in with new media tools and tactics, including media tracking and social media
- Ability to develop and maintain strong working relationships with both clients and media representatives
- Strong writing, editing and verbal communication skills
- Strong time and project management skills for balancing and driving multiple projects in a fast-paced, deadline driven environment
- Willingness and ability to travel in and around New York State
- Personal passion for preserving and protecting the natural world with a belief in the mission, principles, and values of The Nature Conservancy’s global approach to conservation
- One or more years of PR agency experience preferred
- Spanish language proficiency a plus. Bi-lingual and multi-lingual candidates are welcome.
HOW TO APPLY
To apply to position number 43843, submit resume and cover letter as one document. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on February 2, 2016.
You can view and apply for this job at:
Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.
If you experience technical issues, please refer to our applicant user guide or contact firstname.lastname@example.org.
The Nature Conservancy is an Equal Opportunity Employer
Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of men and women of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.