Assistant Account Executive, Media Influence
Role – An assistant account executive is an entry-level communications professional with high potential who will work alongside more senior level employees across a particular practice.
Concept – The most junior member of the professional account staff who learns professional public relations skills while working on a number of clients in her/his group. This is intended as a learning position. Persons in this category hold responsibility for specific assignments that typically are components of larger projects. There is no time limit on the assistant account executive position.
•Actively works to develop a broad understanding of the business by performing a range of well-defined assignments.
•Actively contributes in group and team meetings, as well as in brainstorming, developing and researching client programs.
•Is familiar with group’s communications plans for accounts and actively seeks to develop an understanding of clients’ business and account objectives.
•Has started to develop a basic understanding of the brand/therapeutic category, including the science and trial data associated with the brand ad its competitors
•Demonstrates knowledge and understanding of company vision, values and structure, including the full range of company products, services and capabilities.
•Identifies and pursues opportunities for getting involved and contributing to the account, team and agency.
•Gains knowledge of the full range of resources available throughout the company.
•Understands and effectively utilizes both internal and external research capabilities, including use of the Internet and other existing and emerging communications resources.
•Monitors and analyzes media coverage and other relevant communications vehicles for clients and prepares reports.
•Develops daily monitoring reports that require minimal editing from supervisors, and are free of typographical and grammatical errors.
•Can spot errors in media coverage of the brand/client based on their understanding of the product/study outcomes
•Evaluates and analyzes information and data, including development of succinct, accurate summaries and analyses of research.
•Analyst, third-parties, media coverage, medical meeting programs
•Drafts news releases, pitch letters, case histories, by-liners, op-eds, etc.
•Able to develop fact sheet/backgrounders, first draft of pitch letter
•Knows how to accurately reference documents as per the client requirements
•Develops media lists and other reports (e.g., competitor, consumer, legislative or interest group analyses) completely and accurately.
•Affirmatively works to enhance skills and comfort at conducting media outreach.
•Conducts editorial outreach and is gaining understanding of the dynamics of media relations.
•Able to develop editorial calendars, and pitch trade and appropriate consumer media.
•Arranges meetings and events, including press conferences, analyst meetings, annual meetings and other special events.
•Coordinate with vendors, help to prepare competitive intelligence charts, develop briefing books
•Develops and proposes storylines and other tactical program elements that further clients’ objectives.
•Is learning and applying fundamentals of graphics, production and printing, video and broadcast, IT and emerging media.
•Identify vendors for specific program projects, secure price quotes, help team decision-making.
•Proactively works to increase presentation skills- when speaking to clients and at team meetings
•Develops and applies understanding of billing and budgeting processes.
•Keeping track of invoices and processing them, and ensuring they are included on proformas in timely manner
•Prepares well documented, thorough activity reports.
•Completes timesheets daily and otherwise acts in accordance with company policies and procedures.
•Manages time for optimum productivity, understanding appropriate time commitments on projects
•Flags time management issue to supervisors in an appropriate time frame.
•Seeks billable and other assignments when workload is light.
•Meets billability targets established for the assistant account executive position.
•Participates in development of programs and new business pitches, for new and existing clients, as assigned.
•Will participate in at least two new business pitches annually.
•Helps with research including working with InfoServices, internet searches, third-party audits, media audits, identification of KOLs; logistical support, liaison between the new business team and Creative; attend brainstorms; gather and organize information as requested.
•Does new business work in addition to current client work
•Researches and identifies potential new business opportunities as directed.
•Routinely contributes informed opinions and suggestions, as well as creative and effective answers to client issues and needs.
•Is gaining knowledge of company products and other practices.
Initiative and Problem Solving
•Is familiar with, and supports achievement of, the company’s vision and exemplifies the company’s values.
•Operates with independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.
•Where appropriate, identifies and handles issues before they become problems.
•Recommends solutions when problems arise.
•Assists colleagues in problem solving.
•Effectively uses talents of colleagues in own problem solving.
•Proactively seeks and shares information with colleagues.
•Attends and contributes to team, group and office meetings.
•Displays work ethic and values of the firm in day-to-day behavior.
•Takes initiative in setting her/his career path and learning her/his professional strengths and weaknesses.
•Works with supervisor to identify and address training, education and skill-building needs, thereby increasing his/her value to the agency.
•Develop a working understanding of Word, Excel, PowerPoint and Adobe
•Exhibits a sense of curiosity about client work and seeks more information and knowledge in response.
Application details: https://careers.ogilvy.com/openings/assistant-account-executive-media-influence/