The Coordinator, Fan Engagement/Multi-Platform Marketing is a key member of Comedy Central’s Fan Engagement and Multi Platform Marketing teams. This person contributes to the execution of Fan Engagement and Multi-Platform Marketing campaigns and provides administrative support to the team.
Fan Engagement/Multi-Platorm Marketing
-Coordinate Self Managed on line media buys on platforms such as Twitter, Google Ad Words, Facebook, Stumbleupon etc.
-Coordinate email marketing campaigns for The Daily Show, Colbert Report and other original CC programs
-Participate in day-to-day social media operations across Comedy Central’s programming presence on core platforms like Facebook, Twitter, Tumblr, Instagram and Vine, and any new emerging platforms
-Assist in online activations against brand priorities such as contests and other events
-Help with social programs that maximize fan engagement and drive tune-in awareness
-Assist in development and presentation of reports against Multi Platform Marketing Inititatives
-Assist in maintaining budget documents and interacting with appropriate parties to make sure Invoices/Contracts are active
-Respond to and interact with fans, field questions and send to appropriate team members
-Regularly audit social media platforms for brand consistency and continuity; flag branding questions etc.
-Secure custom URLs and social media handles for new shows and on-air talent
-Participate in live Tweeting events during premiere episodes
-Coordinate creative and content requests and collaborate with brand creative to create bridge content, premiere takeover macros and general branded content outside of tune-in Collect and create content while on location at marketing activations, promo shoots, comedy events
Team & Department Support
-Coordinate special projects assigned by SVP and Director of Fan Engagement including, but not limited to, competitive analysis, case studies and internal process improvements
-Point person for group Fan Engagement meetings including distribution of materials and coordination with technical team to ensure productive audio and video conferences
-General admin support when needed including but not limited to maintaining and approving invoices, expenses, assisting on travel/meetings etc.
-Bachelor’s degree required
-1-2 years of fan engagement, social media and/or marketing experience at a television network, a major ad agency, entertainment/digital media company, or a large promotional firm
-Proficiency in all Microsoft Office tools
-Working knowledge of Self Managed Media platforms/Email marketing tools
-Working knowledge of HTML
-A love for comedy
-Ability to multi-task within a fast paced environment
-A passion for social media