I’ve been getting a lot of requests for advice from recent grads re. job searching! Here’s my best method to help you achieve your goals!
You are a public relations professional or student who is eager to pursue a dream job or make a career move. Utilize your expertise for your most important client: YOU! Here are simple ways to design a customized marketing plan for your career.
Ordinarily when creating a public relations plan you should first conduct research. However, for your own plan, your professional aspirations (goal) are a great place to start.
What is your objective? I.e. what is your dream job/career/company?
Do you possess a realistic view of your capabilities?
- Create a personal SWOT (Strength, Weaknesses, Opportunities, Threats) to create an honest assessment of your skills, abilities, challenges and possibilities.
Ask yourself the following questions:
- What do you do best? What leisure activities do you like? Why?
- What types of media, shows, books, etc. are you drawn to? Why?
- Think about these things to help narrow your area of interest…
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