I’ve been getting a lot of requests for advice from recent grads re. job searching! Here’s my best method to help you achieve your goals!

PR 109

You are a public relations professional or student who is eager to pursue a dream job or make a career move.  Utilize your expertise for your most important client: YOU!   Here are simple ways to design a customized marketing plan for your career.

Ordinarily when creating a public relations plan you should first conduct research. However, for your own plan, your professional aspirations (goal) are a great place to start.


What is your objective?   I.e. what is your dream job/career/company?


Do you possess a realistic view of your capabilities?

  1. Create a personal SWOT (Strength, Weaknesses, Opportunities, Threats) to create an honest assessment of your skills, abilities, challenges and possibilities.

Ask yourself the following questions:

  1. What do you do best?  What leisure activities do you like?  Why?
  2. What types of media, shows, books, etc. are you drawn to? Why?
    • Think about these things to help narrow your area of interest…

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