The Porter Novelli New York office is currently seeking an account executive for our Blogger Relations specialty group. This role is expected to effectively communicate and build relationships with key online influencers on behalf of our clients in the consumer, technology, food and nutrition, corporate, and healthcare practice areas. The account executive is responsible for all areas of social engagement that include informing colleagues on the best online communities for client campaigns, blogger and influencer outreach, program ideation and development.
Successful candidates will possess good critical thinking skills, a professional and can-do attitude, and an eagerness to grow as part of the Porter Novelli team.
Responsibilities will include:
•Responsible for strategy implementation, program execution, and influencer outreach
•Leverage and establish strong working relationships with key online influencers
•Possess a strong knowledge of blogger relations best practices and FTC regulations
•Exhibit broad understanding of the interactive market, leading trends and changes, and the overall online business climate
•Understand our different client objectives and how a blogger outreach program can work within the account team objectives
•Ability to build strong relationships with online influencers and a proven track record of success in this area.
•Develop written materials that include pitches, program guidelines and strategy, coverage reports, etc.
•Participate in brainstorming sessions and contribute to the overall development of digital strategy
•Provide day-to-day administrative support to the digital team as needed
Knowledge and Skills:
•Strong written and verbal communication skills
•Ability to effectively organize and manage multiple responsibilities
•Proficient in Microsoft Word, Excel, and PowerPoint
•Ability to work well with others in both team and independent environments
•Solid critical thinking skills
•Understanding of public relations concepts, tactics and media relations
•Positive, professional, and flexible attitude that lends itself to quality client service
Work Experience and Education:
•Minimum 2-3 years of agency experience
•Prior experience in social media, blogger outreach, and developing online partnerships
•Bachelor’s Degree in Communications or other related field
Link to application information: http://ch.tbe.taleo.net/CH02/ats/careers/requisition.jsp?org=PORTERNOVELLI&cws=1&rid=650