WCG Hiring! Social Media, public relations and more!


WCG is an independent strategic communications firm providing integrated solutions built upon clear analytics, with the aim of achieving competitive advantage for a growing spectrum of leading companies and organizations. WCG’s staff is an eclectic mix of experienced, diverse thinkers who partner with organizations in a wide array of industries to promote product differentiation and competitiveness, reputational distinction, social credibility and organizational clarity.

Analytics | New York, United States

                       Part of the W2O Group’s family, Twist is a nimble and adaptive communications firm where innovative technologies intertwine with expert knowledge and extreme curiosity to create highly customized client solutions.  With a diverse roster of clients spanning the healthcare, wellness and consumer products categories, we proudly represent companies of all shapes and sizes and always strive to give clients what they need before they know they need it.
POSITION OVERVIEW Twist is looking for a resourceful, energetic individual to join our growing analytics team. The Analytics Associate will help execute social and traditional media research projects for leading companies in Healthcare, Technology, Consumer and Entertainment. The analytics associate will leverage a wide variety of quantitative and qualitative methodologies along with proprietary tools to produce research reports for our clients. Twist provides custom research that best meet our client’s needs, typically involving an integration of online behavioral analytics, social and traditional media influencer analysis, media trend identification, and target audience insights. The analytics will participate in research design, data collection, report generation, and the translation of research results into actionable insights that adds value for our clients.
JOB RESPONSIBILITIES • Prepare quantitative and qualitative research reports that guide our client’s communications and marketing strategies • Create cutting edge data visualizations (e.g., PowerPoint and chart templates, interactive charts, info graphics, etc.) • Collaborate with the team to further develop research capabilities and efficiencies • Contribute to team intelligence on the communications and marketing analytics industry, including new technologies, methodologies, new developments and important players • Staying informed about client industries including their technologies, products, target markets and competitors
REQUIRED SKILLS AND QUALIFICATIONS • Strong story-telling and presentation skills, solid analytical bent to turn data into insights • Familiarity with these solutions is preferred: Radian6, Sysomos, Google Analytics, Omniture Site Catalyst, Compete.com, comScore, Dow Jones’ Factiva, Facebook Insights, YouTube Insights • Competence with Microsoft Office, particularly Excel and PowerPoint • Well-developed writing skills • Experience with statistical tools a bonus, SAS and/or SPSS • Professional interest in healthcare, consumer packaged goods, or technology • Four-year college degree in social sciences, business, marketing, applied mathematics, statistics, or computer sciences • Some prior professional experience in research or analytics role

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