Month: February 2013

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Stressed Out? Learn to Chill Out!

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This article is dedicated to my stressed out super seniors who are juggling internships, jobs, family and of course senior workshop and capstone projects!  Hang in there people and follow my de-stressing techniques for  happier less-frantic professional and personal lives! View the article here and below: http://prdaily.com/Main/Articles/11955.aspx Public relations is a fast-paced, deadline-oriented industry.  The rigors of balancing multiple projects for multiple clients and colleagues can be overwhelming, especially early on in your career.  Here are a few lessons and  techniques to help you be more focused, poised, productive and happy. This is PR.  We aren’t doing life-saving surgery, fighting a war or walking on … Continue reading Stressed Out? Learn to Chill Out!

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Internship and Career Fair Essentials: Don’t Ruin Your Chances to Score a Job

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Read this article on PR Daily: http://www.prdaily.com/Main/Articles/13421.aspx Career fairs are an excellent way to get in front of key decision makers who are seeking qualified candidates.  After observing the students and surveying employers at fairs, I’ve compiled essential tips to ensure you make a positive lasting impression. What to do: • Dress professionally. Slacks and a nice button down shirt work well. A suit is even better. Although you are on your college campus, you should consider this a job audition. • When you approach the table, make eye contact, extend a hand and formally introduce yourself. Smile! • Prior to … Continue reading Internship and Career Fair Essentials: Don’t Ruin Your Chances to Score a Job

Lorra's Career/Job LeadsLeave a comment

HIRING! Public Relations AAE Sports & Beauty

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Marina Maher Communications Assistant Account Executive – Consumer If you are passionate about your career and want to work with a collaborative, empowered and dynamic team that drives results for clients, then we encourage you to join us at Marina Maher Communications! As an Assistant Account Executive you’ll be given a wide range of responsibilities including media relations; writing and editing press releases, pitch letters, and client reports; assisting with planning and executing of event logistics; conducting measurement; maintaining team systems and the financial management of the client’s budgets. Our AAE’s keep up with current events and trends; actively participate … Continue reading HIRING! Public Relations AAE Sports & Beauty

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Entertainment PR and PR Careers: March 5 FREE Panels Featuring Amazing Guest Speakers

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Register for either of these FREE PR panels.  Check out the amazing guest speakers roster….great networking opportunity!.  Events are in NYC on March 5.    If you’d like to launch your career in PR, be sure to join us for our panels on March 5th.  Register at http://www.cencom.org or e-mail info@cencom.org. Entertainment Publicity: Generating Buzz WHEN: Tuesday, March 5, 6:00 to 7:15 pm WHERE: The New School, Theresa Lang Center, 2nd Floor, 55 West 13th Street (5th and 6th Aves) Social Media has changed the way entertainment publicists attract attention and influence consumers’ choices. Networking sites like Facebook, Twitter, Pinterest, … Continue reading Entertainment PR and PR Careers: March 5 FREE Panels Featuring Amazing Guest Speakers

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Insider Advice for Young PR Professionals

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http://www.prdaily.com/Main/Articles/11526.aspx  View this article on PR Daily with additional resource links! Every year I bring PR students to visit NYC firms and in-house corporate communication departments.   I’ve culled insider advice and insights from these meetings, taken from senior executives at award-winning public relations firms and corporations. Advice for Young Professionals: 1.  Strong writing skills  are still essential, especially in the social media era.  The ability to write in clear, concise and brand specific styles is critical.  Hone your skills by blogging, journal writing and reading a variety of media. 2.   Seek out criticism before it comes to you and learn from mistakes.  Don’t … Continue reading Insider Advice for Young PR Professionals

Career Advice & Resources, Management InsightsLeave a comment

Just Say NO! When Your Client is Wrong

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Public relations is a client-service driven industry.  However, the savviest PR pros know how and when to say no.  The ability to provide counter counsel is equally as important as following client directions and initiatives.  Here’s how to best approach your client, when you are confident their strategic direction is wrong. Arm yourself with knowledge.  Take the extra time to really understand your client, their business and communication objectives and the target audiences.   It seems simple, but public relations professionals often move quickly to tactical implementation.   The best firms act as counselors who challenge clients by delivering strategic business recommendations … Continue reading Just Say NO! When Your Client is Wrong

Career Advice & Resources, Lorra's Career/Job LeadsLeave a comment

A Personalized PR Career Plan Template: Simple Steps for Success

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Are you eager to achieve a success public relations career but don’t know where to start?    By utilizing  a simple public relations plan format and executing this personalized PR plan you are sure to move more readily towards your professional aspirations.  Follow these steps for success! —- Ordinarily when creating a public relations plan you should first conduct research. However, for your own plan, your professional aspirations (goal) are a great place to start. OBJECTIVE(s) What is your objective?   I.e. what is your dream job/career/company? RESEARCH Do you possess a realistic view of your capabilities? Create a personal SWOT (Strength, Weaknesses, Opportunities, Threats) to create … Continue reading A Personalized PR Career Plan Template: Simple Steps for Success

Career Advice & Resources, Lorra's Career/Job LeadsLeave a comment

HIRING! MSL PAID SUMMER PR INTERNSHIP Deadline Feb. 24!

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Thanks WPU star PR alum Sara G. for this great lead! Are you talented, creative, competitive and eager to take on the challenge of working for a next-generation agency? MSLGROUP North America is looking for smart, innovative and passionate interns to participate in our Summer Insiders Challenge! Our interns have the opportunity to work in a variety of sectors and represent some of the world’s most powerful brands within the consumer, corporate, healthcare, personal care, public affairs and technology industries. Areas of expertise vary by office, visit http://www.mslgroup.com for more details. Internships are available in the following office locations: •    … Continue reading HIRING! MSL PAID SUMMER PR INTERNSHIP Deadline Feb. 24!

Career Advice & Resources, Lorra's Career/Job LeadsLeave a comment

Five easy networking tricks to land a dream job (or internship!)

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PR Daily picked up my networking article and also added a valuable networking link.  Enjoy! http://www.prdaily.com/Main/Articles/11668.aspx Effective networking goes well beyond shaking hands and exchanging business cards at cocktail parties.  Utilize the Internet and your own initiative and you will make valuable contacts who may help you land your dream career. 1. Determine where you want to work and identify the person for whom you’d love to work. Check the company’s blog, read its client releases, follow it on Twitter, Google the company, research it on LinkedIn. I’m not telling you to be a stalker, just do your research. Armed with … Continue reading Five easy networking tricks to land a dream job (or internship!)