A S.W.O.T analysis is an essential public relations and marketing tool. It also is great way to do an honest assessment of yourself. Below is a sample S.W.O.T that shows how you can assess your personal and professional Strengths, Weaknesses, Opportunities and Treats and carve out a path to success!
|Strengths (internal attributes..things you can control and adjust)List your personal strengths, what makes you a strong candidate?
- Strong writer, published several articles in campus newspaper
- Maintain a daily blog and Twitter account
- Critical thinker
- Able to get along with difficult people
- Social media savvy
- Work ethic…work 30 hours per week while maintaining full-course schedule
- Pop-culture enthusiast
- Love sports
- Multi-tasker, always love to lead group projects, plan family parties and social outings with friends
|Weaknesses (internal attributes that you need to improve upon)What skills, knowledge or characteristics could impede your success? You must be honest with yourself here…ask friends, family for their input too!
- Nervous presenter…not good a public speaking
- Low G.P.A.
- No internship experience
- Don’t follow current events
- Haven’t narrowed career focus or looked for potential jobs
- Too sensitive, get side tracked by negative criticism
- Combative…often debate with friends/family when I don’t agree with them. I like to get my own way.
|Opportunities (External forces that could help you to identify opportunities and succeed)
- PR is a strong professional field, even in recessions
- Variety of online resources to research potential careers and opportunities
- University has good career network of working alumni
- Professors possess real-world experience and can mentor me and provide me with leads
- Follow industry leaders’ via blogs, Linked-In and Twitter to build professional network
- PR skills apply to virtually every industry so I can be creative with companies I identify as potential internship or job prospects
- My strong social media skills are transferable to my career
- Free presentation training and career workshops are held at my university
- I can volunteer with a non-profit to build some career-friendly experiences and contacts
| Threats (External forces that you cannot control that could hurt your chances at success)
- Competition may have better internship experience
- My parents don’t understand or support my career choices
- Companies require 3.0 G.P.A. or higher
- Many internships aren’t paid…and I have too many expenses to work for free
- Commute is expensive and I can’t quit my part-time job
- Competition for jobs might be more ambitious or aggressive in their search