Best-EVER Resume Cover Letter Tips

Preparing for the job/internship fair ?  Are you a Dec. grad looking for a job?  Be sure to check my favorite (and short) articles about how to create these essential documents so they break through the piles on a recruiter’s desk: Simple step-by-step how to write a cover letter: How to write the BEST cover letter: Cover letter advice: Great resume key words: How to make your resume stand out: How to write a resume when you are just out/in college: Resume Building 101, by Lorra Brown A solid resume is a critical tool … Continue reading Best-EVER Resume Cover Letter Tips

HIRING! Stern + Associates PR/Mktg A/E, SAE

Another AMAZING opportunity at a great firm. Career Opportunities: Join Our Team! Are you passionate about working with the media? Do you have or want B2B and mainstream public relations or marketing communications experience? In search of a new career opportunity – without a hectic commute to the city?  You could be the right match for our high-profile roster of business-to-business, thought leadership and corporate clients, and our collaborative team at Stern + Associates,  named one of the Best Places to Work in New Jersey 2012 by NJBIZ magazine (scroll down to see an infographic detailing why we love … Continue reading HIRING! Stern + Associates PR/Mktg A/E, SAE

Portfolio tips and more: PRSSA’s career tools

NO Excuses!   In addition to the resources on, there are hundreds of great resources for creating job search items to help you get hired.  One of my favorites is the Public Relations Student Society of America’s career tools section of their web site. Here are some great resources for those seeking internships and jobs!  Learn how to create the perfect cover letter, resume and the ALL-IMPORTANT professional portfolio!  Be sure to take advantage of’s excellent career tools at: (from Gathering material is the most challenging aspect of putting together a good portfolio. The best advice in this regard … Continue reading Portfolio tips and more: PRSSA’s career tools

10 simple and smart strategies for an effective job/internship search

Hopefully you have taken all of the steps to ensure a well-rounded college experience and you have built an impressive portfolio of work.  Now you want to land the perfect entry level job or internship/training position.  Follow these simple strategies for a more effective search: 1. Graduating in Dec?  You should begin informational interviews as early as November before your graduation.  A lot of people quit right after Dec. bonusses are distributed. Fiscal budgets go into effect in January.  Keep an eye on agency job sites throughout the month. 2. Apply for positions throughout college and throughout the school year.  … Continue reading 10 simple and smart strategies for an effective job/internship search

MWW HIRING DIGITAL STRATEGIST 3-4 yrs exp MWW position overview: We are looking for a creative, entrepreneurial, strategic, highly motivated individual to join our team as a Digital Strategist. The Digital Strategist will be overseeing the digital strategy for one of the top MWW clients by managing the implementation of impactful social media programs. This position requires deep knowledge of digital platforms and solutions, experience working as part of integrated marketing/inter-agency teams, as well as the ability to develop and present strategic programs derived from research and analytics.  The Digital Strategist is directly responsible for the digital campaigns of one of MWW’s top clients.  The Digital … Continue reading MWW HIRING DIGITAL STRATEGIST 3-4 yrs exp

Quinn & Co. HIRING

One of my favorite PR firms is hiring.  Stars only, please! JAE/AE – Real Estate We are recruiting for a junior account executive or account executive in our real estate division. Responsibilities: Manage daily activities on accounts Serve as day-to-day contact for media and clients Write press releases, media alerts, photo captions, media pitches, biographies, etc. Secure consistent and quality media placements with active pitching Maintain solid media relationships Maintain client relations through meetings, conference calls, events, general contact Prepare meeting agendas, notes, reports, etc. When needed organize and attend events Assist with developing strategic and creative PR initiatives … Continue reading Quinn & Co. HIRING

Can passion be taught or is it innate?

I often ask students about their dream jobs.   They talk about exciting careers in fashion, entertainment, sports and travel public relations.   I then ask them to create an action plan regarding how to work to achieve these dreams.    It is at this point where there seems to be a serious disconnect between stated goals and the work required to achieve. The tired cliché of “paying your dues” is rarely mentioned by students, but frequently cited by employers.   Employers I’ve talked with seem genuinely frustrated by students they’ve hired from big ten schools, Ivy leagues and small colleges alike.  The share … Continue reading Can passion be taught or is it innate?


I’m excited to announce William Paterson University is hiring a tenure track public relations professor to help serve our growing public relations offering. The official ad and application details are here: Public Relations, Assistant Professor. To develop and teach both undergraduate and graduate courses in our rapidly growing public relations/corporate and strategic communication programs. A Master’s degree in a relevant field (Public Relations, Communication, Marketing, Public Affairs, Journalism, Management) and substantial record of professional experience is required. Senior-level public relations agency or corporate communication professional experience and a terminal degree (M.F.A. or doctorate) are preferred. Areas of expertise may … Continue reading HIRING! PR PROFESSOR