Why are companies with bad reputations among the most profitable?

Check out PR Daily’s latest article about companies with bad reputations being among the most popular.  http://www.prdaily.com/Main/Articles/11583.aspx I’m quoted in the article. Do you agree with my quotes?  Corporate social responsibility professionals and enthusiasts…what do you think?  How can we fix this disparity?  Why aren’t more consumers supporting companies that have positive CSR practices?