Also on PR Daily: http://prdaily.com/Main/Articles/10973.aspx I am proud of my public relations agency career accomplishments. However, my achievements certainly didn’t come without a few mishaps over the years. Here are a few of my early career misteps and what I learned from them. 1. “This client is a jerk!” Uh-oh, did we end the conference call connection? No. Thankfully only the secretary was still on the other end of the line. She was someone with whom I had developed a friendly working relationship. She laughed. I suspect her boss wouldn’t have been so amused. Always double check that you have hung up the phone before … Continue reading My PR Blunders
http://www.prdaily.com/Main/Articles/10941.aspx Great article to work in partnership with my piece yesterday about creating your personal PR plan. Enjoy. Continue reading 10 Ways to Build Your Personal Brand
You are a public relations professional or student who is eager to pursue a dream job or make a career move. Utilize your expertise for your most important client: YOU! Here are simple ways to design a customized marketing plan for your career. Ordinarily when creating a public relations plan you should first conduct research. However, for your own plan, your professional aspirations (goal) are a great place to start. OBJECTIVE(s) What is your objective? I.e. what is your dream job/career/company? RESEARCH Do you possess a realistic view of your capabilities? Create a personal SWOT (Strength, Weaknesses, Opportunities, Threats) to create … Continue reading PUBLIC RELATIONS PLAN FOR NUMBER ONE CLIENT: YOU
The SWOT analysis is a standard tool for businesses to assess their organization and to identify areas of improvement and opportunity. Using a SWOT is a great way to assess your own Strengths, Weaknesses, Opportunities and Threats. Create an honest and comprehensive analysis of yourself. You can then build a personal marketing plan to address your weaknesses and threats; exploit your strengths and capitalize on meaningful career opportunities. Personal SWOT Basics: Strengths (internal attributes..things you can control and build) List your personal strengths, what makes you a strong candidate? Strong writer, published several articles in campus newspaper Maintain a daily blog and Twitter account Critical thinker … Continue reading SWOT! Your Career Planning Tool
http://online.wsj.com/article/SB10001424052970204909104577235474086304212.html?mod=WSJ_hpp_MIDDLE_Video_Third A new study indicates that your Facebook profile might determine how well you’ll do in your career. Good news…partying photos aren’t so bad after all. Being well-read is good. Posting a lot of negative comments…not good. Make sure your profile is employer “friendly.” Employers might be checking you out online. Be sure to watch the video as it provides a lot more details that could help you too! Continue reading Facebook Profiles Predict Job Performance!
Check out the 2012 PR Week Awards finalists for campaigns, agencies, executives and more. Get inspired by this great work and these outstanding professionals. http://www.prweekus.com/prweek-awards-finalists-2012/article/218270/ Continue reading PR Awards Finalists